Here are my naming suggestions for the three blogs assigned to us this week.

1.  For a small bakery in Syracuse named Bill’s, I choose Bakery Bill’s.  The name is reminiscent of Buffalo Bill, making it more intriguing than just “Bill’s,” and also helping to make it memorable.  The domain http://www.BakeryBills.com is available.

Pros:

  • Catchy and easy to remember
  • Available domain
  • Incorporate’s the name of the shop–Bill’s–but also makes it clear what it’s about–baked goods

Cons:

  • Isn’t the actual name of the store
  • People might misread the domain name as “bakery bills” and be confused

2.  For Fang Films, a straight to DVD movie studio that produces horror films, I suggest the name Fangtastic Films.  The domain name http://www.FangFilms.com is already taken–otherwise it would make a simple, easy to remember url.  However, http://www.FangtasticFilms.com is available and is still short, to the point, and memorable.  It conveys that they make horror movies and makes a slight pun that indicates both that their films are fantastic and that they don’t take themselves too seriously.

Pros:

  • Easy to remember
  • Available
  • Indicates what the site is about–horror movies
  • Creates a fun vibe that is neither too serious, nor too hokey

Cons:

  • Since FangFilms.com is already taken, users might still go there instead and be confused
  • The company might actually take themselves very seriously and the name might not give off an appropriate vibe for them

3.  For Happy Pup Doggy Day Care, a new doggy daycare business in Syracuse, I suggest using the name of the business as the blog name and for the URL: http://www.HappyPupDoggyDayCare.com.  Even though it’s long, many shortened versions of the name were already taken, and since it’s a business, it should be easy enough for customers to remember and type in the full name.  And as for users searching for doggy daycares online, the name is self-explanatory.

Pros:

  • Same name as the business
  • Customers don’t have to remember a different name for the blog
  • Available domain name
  • It’s clear right away what type of site it is

Cons:

  • A bit long for a URL
  • Doesn’t really stand out
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