Here are my naming suggestions for the three blogs assigned to us this week.
1. For a small bakery in Syracuse named Bill’s, I choose Bakery Bill’s. The name is reminiscent of Buffalo Bill, making it more intriguing than just “Bill’s,” and also helping to make it memorable. The domain http://www.BakeryBills.com is available.
- Catchy and easy to remember
- Available domain
- Incorporate’s the name of the shop–Bill’s–but also makes it clear what it’s about–baked goods
- Isn’t the actual name of the store
- People might misread the domain name as “bakery bills” and be confused
2. For Fang Films, a straight to DVD movie studio that produces horror films, I suggest the name Fangtastic Films. The domain name http://www.FangFilms.com is already taken–otherwise it would make a simple, easy to remember url. However, http://www.FangtasticFilms.com is available and is still short, to the point, and memorable. It conveys that they make horror movies and makes a slight pun that indicates both that their films are fantastic and that they don’t take themselves too seriously.
- Easy to remember
- Indicates what the site is about–horror movies
- Creates a fun vibe that is neither too serious, nor too hokey
- Since FangFilms.com is already taken, users might still go there instead and be confused
- The company might actually take themselves very seriously and the name might not give off an appropriate vibe for them
3. For Happy Pup Doggy Day Care, a new doggy daycare business in Syracuse, I suggest using the name of the business as the blog name and for the URL: http://www.HappyPupDoggyDayCare.com. Even though it’s long, many shortened versions of the name were already taken, and since it’s a business, it should be easy enough for customers to remember and type in the full name. And as for users searching for doggy daycares online, the name is self-explanatory.
- Same name as the business
- Customers don’t have to remember a different name for the blog
- Available domain name
- It’s clear right away what type of site it is
- A bit long for a URL
- Doesn’t really stand out