With all the available blogging platforms available today, it can be hard to choose which one is right for you.  Are you a WordPress person?  A Drupal person?  Are you blogging to build your business or to have fun with your friends and other like-minded people?

There are too many combinations of people, purpose, and platform to go through them all, but let’s go over a couple of possible scenarios:

1.  You’re a giant coffee retailer looking to connect with your customers.

Most of you reading this are probably not giant coffee retailers, but if you’re any kind of retailer, your purpose is probably still going to be making that customer connection.  If this is you, you’ll want to check out Compendium, a website platform for drawing users in with your company’s and your customers’ stories.  You can easily add customer testimonials about your products and use them to engage readers.

2. You’re a photographer interested in making your work go viral.

You need a platform that easily allows you to post your latest pics and that lets your followers share them with their friends.  If this is you, you’re going to want to sign up with Tumblr.  Users can reblog your content, adding comments and showing it off to their friends, who can then reblog it again, etc.  Each reblog keeps track of where the post originated and who’s liked the post, shared it with others, or made a comment, giving it a snowball effect and the potential to go viral.

3. You’re a Syracuse Crunch hockey blogger looking to write daily updates.

You want an easy-to-use platform you can customize to fit your style and give your readers a sense of who you are.  A Blogger site is easy to set up and has a drag-and-drop layout system, making it easy to customize the look of your site without any technical know-how.  There are tons of themes to choose from, and you can even upload your own.  You’ll get a stats feature built into your account that will let you keep track of how many people are reading your posts.

Hopefully this gives you a sense of where your starting off point might be, depending on what type of person you are and what your purpose is.  Choosing a platform can be overwhelming, but it can also be a fun way to express yourself and open up a channel to connect with your readers.

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